Hospitality Business — Web Presence & Digital Marketing
- Client
- Pub restaurant (10-year engagement)
- Industry
- Hospitality
- Period
- 2014 — 2024
- Services
- Web Development, SEO & Performance
- 10 yrs
- Continuously operated
- Top 3
- Local search placement
- +35%
- Online enquiries in year one
- 4.5★
- Sustained review rating
The problem
A traditional pub restaurant relied on foot traffic and word of mouth. No website, no online menus, no way for customers to find opening hours or book a table without phoning — and competitors were appearing first on Google.
The approach
As managing director I owned the problem end-to-end: built the website, set up local SEO and the Google Business profile, ran seasonal social media campaigns, and used analytics to learn which channels actually filled tables.
The solution
A maintained business website with menus, events, and booking enquiries, integrated with social channels and local search. Marketing decisions moved from gut feel to data — what was measured got improved.
Most developers talk about pixels and plugins. Mike asked how many covers we do on a Friday night and built the website around that. Bookings come in while I sleep — that’s the whole review, really.
Want results like these?
Book a free, no-obligation call — 20 minutes, plain English, and honest advice even if we don’t end up working together.